Out-Of-Home Advertising
Bus Shelter Ad
Placed in high-foot-traffic urban areas and near university campuses, the shelter format allows for closer, longer engagement with the visual. The warm lighting and candid styling help the ad feel authentic rather than overly produced, reinforcing the idea that anyone can start creating content with whatever space they have available.
The headline, “From Anywhere to Everywhere,” supports the campaign’s larger message that creators no longer need expensive setups or industry access to build an audience as well.
Billboard Ad
This billboard execution positions Spotify as a platform where anyone can create and share video podcasts, not just professional creators with expensive studios.
The billboard reflects real podcasting equipment photographed in a minimal, high-contrast style to reinforce authenticity and accessibility. The bold headline, “Say Less. Show More.” reflects the campaign’s core insight that audiences increasingly want visual storytelling, not just audio.