Disclaimer: This is student generated content and not for the brand Spotify.

‘On Video’ with Spotify

Campaign Brief

About

“Now on Video” is an integrated campaign for Spotify built to drive awareness of its video podcasting feature and reposition Spotify as more than just an audio platform.

Target Audience

The target is Gen Z and young millennial creators (18–34) aka people already filming, editing, and sharing content daily, but who may not see Spotify as a place to create, not just consume.

Key Insight

The insight is simple: most podcasts don’t start in studios. They start in closets, bedrooms, and whatever space you can make work. This campaign leans into that reality by showing creators in unconventional setups to prove that anyone can start, and now, anyone can be seen.

The objective is to increase awareness and adoption of Spotify’s video tools by making them feel accessible, not intimidating. Over 350 million users have already engaged with video on Spotify, making it clear this is a shift in what listeners want. Video on Spotify is here, it’s growing, and it’s worth showing up for.

Campaign Materials

DISCLAIMER: ChatGPT and Claude were used across this entire project. I used it to take original photography and position it into real-life scenarios. It was also used to remediate grammatical errors as well.